INDUSTRY RESEARCH

Retail and e-commerce

Explore choice, baskets, returns and repeat purchasing.

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01

Questions we explore

Channel choice

Understand store, app, marketplace and competitor choices through assortment, price, information, delivery and habit.

First use and repeat purchase

Interviews, diaries, shop-alongs and available customer data reveal expectation gaps. Returns and lack of repeat purchasing may have different causes.

Assortment and value

Explore baskets, substitutes and willingness to pay, with quantitative validation designed around the research question.

02

How the study is designed

Context and audience access

Clarify the decision, segments and eligibility. Methods depend on whether the goal is explanation, comparison or measurement.

Outputs for the team

Agree insight maps, segments, journeys, comparison tables and recommendations, accounting for sample and source limitations.

LOOYS PROJECTS

Related case studies

Globus Gourmet Case: Premium Shopper ResearchAdwoa Beauty Case: Retention & Textured Hair ResearchCloset London Case: Fashion D2C, Fit & Returns ResearchMinelli Case: Brand Positioning, Retail & Second Life

Relevant methods

Consumer Research: Interviews & Focus GroupsB2C, B2B & B2G Respondent RecruitmentQuantitative surveys: online and telephone research

Explore further

How we conduct researchWhat research costsFrom research to clear decisions
LOOYS / RESEARCH

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