Recruitment difficulty
Consumer audiences and senior specialists require different sourcing and screening. Criteria, availability, quotas and reserves affect the work.
PRICING AND SCOPE
What research costs
Starting prices provide a reference. Final fees depend on the decision, audience, geography and deliverables.
Starting service prices
References for a project discussion. Scope and included work are defined in your proposal.
| Service | Starting fee |
|---|---|
| End-to-end CustDev research | from $3,290 |
| Consumer research | from $2,990 |
| Focus group research | from $2,790 |
| Demand analysis | from $1,190 |
| JTBD research | from $2,490 |
| Target audience analysis | from $3,090 |
| Quantitative surveys | from $2,890 |
| Market research | from $1,190 |
| Competitor analysis | from $1,490 |
| Respondent recruitment for research | from $1,190 |
| CJM — customer journey mapping | Scoped quote |
01
What affects the quote
Method and scale
Interview, group or response counts, session length and segment comparisons affect fieldwork and analysis. A larger sample is not automatically more useful.
Geography and languages
Multiple markets and languages can require instrument adaptation, moderation and analysis. Comparability depends on market differences.
Output format
Presentations, tables, CJM, segmentation, appendices and workshops require different work. Expected deliverables are agreed before starting.
02
How to obtain a useful estimate
Describe the decision
Share the product, question, audience, countries and desired delivery date. You do not need to choose the method first.
Review a scoped proposal
Agree method, sample boundaries, stages and deliverables. Alternative scopes can explain which questions each option can answer.
Agree the terms
Clarify scope, recruitment conditions, schedule, fees and change procedures. Starting prices do not replace a project-specific quote.
LOOYS / RESEARCH