KNOWLEDGE BASE
A practical guide to research
Frame the question, choose a method and assess the output. Looys guides for product, marketing and sales teams.
How to choose a research method
Start with the decision and the kind of evidence you need.
PRACTICAL GUIDEHow many research interviews do you need?
There is no universal count: segments, question complexity and evidence quality matter.
PRACTICAL GUIDEHow to write a research brief
A useful brief describes the decision, audience and constraints. You can choose the method with a researcher.
PRACTICAL GUIDEHow to assess research and recruitment quality
Check question fit, participant relevance and the reasoning from evidence to recommendations.
LOOYS / RESEARCH