If your business needs a refresh, has stopped developing or is struggling to compete
LOOYS / MARKET RESEARCH
Market research.Your next move,backed by evidence.
We analyze the market landscape and assess whether entering a new market makes sense for your business. We help you scale and reach new audiences.
- Find opportunities to grow sales
- Plan investments around market evidence
MARKET / INTELLIGENCEMethod illustrationYour market.
The full picture.
01 / SIZE AND CAPACITY
How big is your market?
Assess market size, capacity and demand to understand the scale of the opportunity.
For launch and expansionB2B and B2CExpress analysis · about 14 days
MARKET RESEARCH / LOOYSUnderstand the market.
Understand the market.
Plan your growth.
We examine market size and capacity, dynamics, trends, segments and key players. Assess a new market and turn evidence into recommendations for product, pricing, marketing and sales. Choose a scope around your goals, from an express overview to full research with a competitor audit.
- Research coverage
- Russia, Armenia, CIS, USA and Europe
- Research formats
- Express · full · with competitor audit
- Base package
- About 14 days · from $1,190Compare the packages
Research scope, coverage and sources are agreed around your product and business goals.
01 / YOUR CHALLENGE
Has your business stopped growing?
Our in-depth market analysis can help:
If you plan to take an existing product into an unfamiliar market or expand beyond your country or region
If you want to reach a new segment, moving from B2C to B2B or the other way around
If you have a startup and want to assess whether it can become viable
If your product is in development and you want to understand its niche
If you notice high employee turnover or declining sales
Market analysis should be conducted regularly to keep up with a changing world. With accurate, objective data, you can plan each step of your business strategy. Market research is essential when launching a new product, entering a new market or developing a startup.
02 / FROM GOALS TO FINDINGS
How we conduct market research
Five stages connecting market evidence to your company’s goals.
01Planning
We set measurable goals and timelines, gather information about your company and learn what you want to achieve in the short and long term.
02Research
We draw on the following sources:
- Industry publications in your niche;
- Interviews with representatives of market leaders in the media and social channels;
- Analysis from information portals such as RBC, TAdviser and Data Insight;
- Public insights from market experts in publications, the media and social channels;
- Competitor websites and other platforms.
03Analysis
We interpret the information in the context of your business. At least two analysts work on each project, and a report represents more than 100 hours of specialist work.
04Findings
We develop specific recommendations to address your company’s goals: at least 15 recommendations and a full report of 50+ pages.
05Feedback
Our communication continues after the research. We answer your questions and follow your results.
03 / FULL RESEARCHFrom market context
01 02 03 04 05 06 07
From market context
to concrete action.
50+
You receive a presentation of 50+ slides. It includes:
Full analysis combines market evidence with recommendations for your team.
Objective market figures: capacity, volume, demand and more
Market trends: where is the market heading?
Influencing factors: what affects the market
Market segments: how the market is divided and which segments offer the most potential
Key players: who you will compete with
More than 15 recommendations for product, pricing, marketing and sales
You will see which products are in demand, how the market is changing and whether this business offers potential for investment
Potential outcomes of market research:
Sales growth after adjusting your strategy
Differentiation from competitors
Reaching new audiences
Developing a new product or improving an existing one
04 / LOOYS01 02 03
Why choose Looys?
We manage the project
You do not need to spend time managing the team. A dedicated project manager oversees each step of your project.
Focused on your goals
We take responsibility for moving the research forward and addressing your goals, keeping you informed throughout the process.
Staged payments
Payment is divided into stages, with a smaller initial payment so that you can evaluate our work before moving forward.
05 / RESEARCH SCOPEThree approaches.
Three approaches.
Built around your goals.
A quick overview, a full market picture or a detailed competitor audit. Full research packages are quoted individually.
Express market analysis
About 14 daysfrom $1,190
What you receive:
- An overview of the market in clear charts and diagrams
- Trends, dynamics and a forecast
- Information about market leaders
- An assessment of your product’s prospects
- An online report presentation with answers to your questions
WHO IT IS FOR:
When you need to bring a product to market quickly and assess whether the opportunity is worth pursuing.
Full market analysis
About 30 daysQuoted individually
What you receive:
- Statistics in clear charts and diagrams
- Market dynamics, current capacity and volume
- Macro and micro trends in your segment or region
- An expert forecast for your business
- Analysis of market leaders
- A report and presentation of 50+ pages
- An online report presentation with answers to your questions
WHO IT IS FOR:
- Your product requires significant investment
- You are entering a new market
- You need investors
Full market analysis + competitor audit
About 30 daysQuoted individually
What you receive:
- Statistics in clear charts and diagrams
- Market dynamics, current capacity and volume
- Macro and micro trends in your segment or region
- An expert forecast for your business
- Analysis of market leaders
- A report and presentation of 70+ pages
- An audit of competitors’ actual products or offers through mystery shopping, or a full audit of their marketing activities
- An online report presentation with answers to your questions
WHO IT IS FOR:
- You want the most comprehensive picture
- You are launching a complex product
- Competition in your niche is intense
NEXT STEPS
After market analysis, you can commission:
Brand platform development
Define your company’s core: mission, positioning and values. The foundations that differentiate your company.
Discuss your needsCompetitive intelligence
Understand competitors’ strategies to strengthen your market position: advertising budgets, activities, promotions, pricing and more.
Marketing strategy development
Build your marketing approach: company positioning, brand communication channels, a strategy for each channel, budget estimates and an action plan.
Discuss your needsFAQ
Questions about market research
What does market research reveal?
Market size, capacity and dynamics, trends, segments, key players and influencing factors. The findings help assess product prospects and choose a direction for growth.
When should we commission market research?
Before a product launch, market or regional expansion, a change in target segment or scaling, and when sales decline or competition intensifies.
Which sources do you use?
Industry publications, interviews with market leaders, information portal analysis, public expert insights, competitor websites and other platforms.
How do the three packages differ?
Express analysis provides a market overview. Full research adds a detailed assessment of size, capacity, trends and a forecast. The competitor audit package includes mystery shopping or an audit of marketing activities.
How long does the research take?
Express analysis takes about 14 days. Full research and the competitor audit package take about 30 days. Final timing depends on scope and coverage.
How much does market research cost?
Express analysis starts from $1,190. Full research and the competitor audit package are quoted individually after discussing your goals.
LET’S DISCUSS YOUR CHALLENGEYour market has
Your market has
a story to tell.
Tell us about your product and plans. We will suggest a research scope and help identify opportunities for your business.