Discover which sales funnels work
LOOYS / COMPETITOR ANALYSIS
Know your competitors.Find your advantage.
Understand competitors’ strengths, weaknesses and effective approaches to strengthen your offer and choose a direction for growth.
- Make more informed marketing budget decisions
- Identify opportunities for revenue and lead growth
- Get recommendations for your value proposition and differentiation
COMPETITIVE / INTELLIGENCEMethod illustrationCompare.
Find your edge.
YOUR POINT OF DIFFERENCE
Why should customers choose you?
Compare offers and value to find the foundations of a distinctive value proposition.
50+ slides15+ recommendationsBasic analysis · about 14 days
COMPETITIVE RESEARCH / LOOYSSee the differences.
See the differences.
Strengthen your position.
We study direct and indirect competitors: product, positioning, pricing, communications, advertising, sales and customer journeys. Gather the evidence, compare approaches and develop recommendations for your company.
- Research coverage
- Russia, Armenia, CIS, USA and Europe
- Analysis scopes
- Basic · full
- Base package
- About 14 days · from $1,490Compare the packages
The number of competitors, coverage and analysis depth are agreed around your goals.
01 / WHY RESEARCH
Why get to know your competitors?
Learn from others’ mistakes before making your own. Competitor analysis helps shape your company’s strategy and identify a direction. We combine methods and sources, including specialist sources, to understand the actions of direct and indirect competitors.
Identify effective techniques and sales channels
See which value propositions deliver results and which do not
Understand how to differentiate from competitors
Develop an informed pricing policy
02 / GROWTH OPPORTUNITIES
Why analyze competitors if we are already better?
Competitive analysis is an opportunity for growth. Well-designed marketing research helps you shape your company’s strategy and get more value from your product.
Protect your budget
Choose communication channels and a tone of voice with a clearer understanding of what works, helping you avoid wasted advertising spend.
Learn from negative experiences
Studying competitors’ mistakes helps you avoid repeating them.
Adapt your product
Understanding unmet audience needs helps you adapt your product and strengthen your market position.
Save time
Specialists can analyze the competitive landscape faster than you could on your own, freeing you to focus on your business.
Reduce risk
Market evidence helps assess a direction and learn from other companies when choosing your strategy.
03 / FROM BRIEF TO RECOMMENDATIONS
Research stages
First define the competitive landscape, then examine competitors’ approaches and develop recommendations for your team.
01Gather information and identify competitors
We begin by understanding your goals. A briefing sets objectives, research questions and timing. We then identify direct and indirect competitors.
02Analyze products, marketing and sales; organize the evidence
The most extensive stage: gathering information about competitors and presenting useful practices and approaches.
03Develop recommendations in a presentation of 50+ slides
You receive recommendations for your business, alongside competitive analysis. We provide the detail needed to support informed decisions.
04 / YOUR DELIVERABLESCompetitive research
01 02 03 04 05 06 07 08 09 10
Competitive research
that leads to decisions.
50+
You receive a presentation of 50+ slides. It includes:
Competitor insights and practical recommendations for product, marketing and sales.
Market trends
Current statistical information on competitors’ products
Successful offers, proposals and landing pages
Estimated competitor market shares
Effective creative work and advertising offers
Competitors’ sales scripts
15+ recommendations for your marketing strategy
Recommendations for your communication strategy
Ways to strengthen audience loyalty
Further insights to help your company or product grow
Potential outcomes of competitor analysis:
Sales growth after adjusting your strategy
Differentiation from competitors
Reaching new audiences
Developing a new product or improving an existing one
05 / LOOYS01 02 03
Why choose Looys?
We manage the project
You do not need to spend time managing the team. A dedicated project manager oversees each step of your project.
Focused on your goals
We take responsibility for moving the research forward and addressing your goals, keeping you informed throughout the process.
Staged payments
Payment is divided into stages, with a smaller initial payment so that you can evaluate our work before moving forward.
06 / SCOPE AND PRICINGTwo levels of depth.
Two levels of depth.
Practical recommendations.
Basic analysis focuses on competitors. Full analysis adds market and trend research, including mystery shopping.
Basic competitor analysis
About 14 daysfrom $1,490
What is included:
- Research report and presentation
- 15+ recommendations for differentiation
- Competitors’ marketing strategies
- Communication channels and advertising activities
- Content marketing and media coverage
- Retention strategies
- Customer Journey Map development
- Strategy session
You receive practical recommendations to improve your product, marketing and sales.
Full competitor analysis
About 30 daysQuoted individually
What is included:
- Research report and presentation
- 15+ recommendations for differentiation
- Competitors’ marketing strategies
- Communication channels
- Content marketing and media coverage
- Retention strategies
- Customer Journey Map development
- Strategy session
- Market analysis report: volume, dynamics and segments
- Competitive landscape overview
- Trend research
- Information gathering, including mystery shopping
Develop a clearer basis for entering a market with a new product, reaching new consumer audiences and standing apart from other companies in your segment.
NEXT STEPSAfter competitor analysis,
After competitor analysis,
you can commission:
Brand platform development
Define your company’s core: mission, positioning and values. The foundations that differentiate your company.
Discuss your needsCompetitive intelligence
Understand competitors’ strategies to strengthen your market position: advertising budgets, activities, promotions, pricing and more.
Discuss your needsMarketing strategy development
Build your marketing approach: company positioning, brand communication channels, a strategy for each channel, budget estimates and an action plan.
Discuss your needsFAQ
Questions about competitor analysis
What does competitor analysis cover?
Product, positioning, pricing, marketing strategy, communications, advertising, sales, retention and the customer journey. The scope is agreed around your goals.
Do you research direct and indirect competitors?
Yes. The initial briefing defines your goals and competitive landscape, followed by an agreed list of companies to compare.
What will our team receive?
A report and presentation of 50+ slides, 15+ recommendations for differentiation, findings on competitors’ marketing and customer journeys, and a strategy session.
How does full analysis differ?
Full analysis adds a market report covering size, dynamics and segments, trend research and information gathering, including mystery shopping.
How long does the research take?
Basic analysis takes about 14 days; full analysis takes about 30 days. Timing depends on the number of competitors and research depth.
How much does competitor analysis cost?
Basic analysis starts from $1,490. Full analysis is quoted individually after discussing your goals and scope.
LET’S DISCUSS YOUR CHALLENGEUnderstand your competitors.
Understand your competitors.
Find your advantage.
Tell us about your product and market. We will define the competitive landscape and suggest a research scope.