Start with a business question
Identify the decision: launching a product, changing an offer, selecting a market, understanding purchase barriers or improving customer experience. Choose the method after clarifying that question.
ABOUT LOOYS
Understand people’s choices. Help teams make decisions.
Looys conducts market and customer research, connecting audience, market and competitor understanding with product, marketing and sales decisions.
01
The decision comes before the method
Qualitative and quantitative methods
Interviews and focus groups explore experience and motivation. Surveys measure views and compare groups within their design. Desk research adds market and competitor context.
Practical outputs
Explain what was found, how well it is supported and what the team can do next. Findings, recommendations and testable hypotheses are connected but distinct outputs.
02
Roles in a research project
Project lead
Agrees the brief, scope, communication and checkpoints. Team composition depends on the method, scale and geography.
Researcher and moderator
Develops instruments, leads interviews or discussions and connects accounts to research questions while maintaining neutrality.
Recruitment and fieldwork
Sources against criteria, screens participants and coordinates communication and schedules. Hard-to-reach audiences require feasibility assessment before committing to volume and timing.
Analyst
Organises evidence, compares groups and develops findings that account for the limits of the data.
03
Coverage and collaboration
Russia, Armenia, CIS, US and Europe
Projects account for audience access, language and method. Company presence, participant locations and report language can differ and are agreed separately.
A shared working framework
An agreed brief, instruments and checkpoints keep the client informed. Confidential projects include discussion of NDA, material access and permitted case publication.
LOOYS / RESEARCH