LOOYS / DEMAND ANALYSISDemand analysis
Demand analysis
for your product
or services
- We will show you how to increase sales of an existing product by 2–3 times or bring a new product to market
- Save up to 6 months of time spent developing your business
DEMANDINTELLIGENCEFROM SIGNALS TO STRATEGY
Where is the potential?
MarketCapacityProductPotentialDecisionGrowth areas
ChangesTrendsTimingSeasonalityPlanningScenarios
CustomersNeedsChoiceBarriersFocusOpportunities
SIGNAL → DECISION
Connect audience interest, available supply and market capacity.
Illustrative research modelLOOYS / RESEARCH
Approximately 21 days50+ slides15+ recommendations
DEMAND ANALYSIS / LOOYSUnderstand demand.
Understand demand.
Choose your next move.
We study demand volume and dynamics, market trends, competitors and promising segments. We turn the evidence into recommendations for your product, pricing, marketing and sales.
- Research coverage
- Russia, Armenia, CIS, USA and Europe
- Base format
- 20 respondents · approximately 21 days
- Research price
- from $1,190Explore the package
For launching a new product, entering a new market or improving an existing offer.
01 / YOUR CHALLENGE01 02 03 04 05 06
Why analyze demand?
You do not want to invest in a product that only a few people need
You need to enter a new market with confidence
You believe your product or service range could perform better
You want to identify and remove the factors holding your business back
You are unsure which pricing policy to follow
02 / THE METHOD
What is demand analysis?
We assess product potential through demand, audience, pricing and the competitive landscape.
The market and competitive landscape
The name speaks for itself: an in-depth study of the market and competitive landscape, including competitors’ pricing, products and advantages.
The aim of this analysis is to build a detailed understanding of how competing businesses work and learn from their best practices. Competitive analysis involves collecting and examining information about competitors, including their products, services, price ranges, marketing strategies and target market segments.
This information can then inform your own marketing and business strategies and help your company compete more effectively.
03 / BUSINESS OPPORTUNITIES
How can demand analysis help you?
Demand analysis helps you avoid the mistakes that hundreds of thousands of entrepreneurs make every day:
- Continuing to develop a product or service that is not in demand
- Standing still for years without understanding what your audience needs
- Spending your budget in the wrong places
With demand analysis, you can:
- Assess the risks of entering a new market
- Give your target audience exactly what it needs
- Develop a new product or service that is relevant and in demand
04 / FROM GOALS TO DECISIONS
Research stages
01Planning
We set measurable goals and deadlines, gather information about your company and understand what you want to achieve in the short and long term.
02Research
We use the following sources:
- Industry publications in your niche;
- Interviews with representatives of market leaders in the press and social media;
- Analysis from information portals such as RBC, TAdviser and Data Insight;
- Publicly available insights from market experts in publications, the press and social media;
- Competitor websites and other platforms where they operate.
03Analysis
We interpret the information collected in the context of your business.
04Findings
We develop specific recommendations to address your company’s challenges: at least 15 recommendations and a complete report of 50+ pages.
05Follow-up
Our communication continues after the research. We remain available to answer questions and follow your results.
05 / YOUR DELIVERABLES
You receive a presentation of 50+ slides covering:
50+
slides of findings
and growth opportunities
- Objective demand figures: growth, decline, demand volume and more
- Demand trends: where is this market heading?
- Influencing factors: what affects demand?
- Market segments: how the market is divided and which segments are most promising
- Key players: who you will compete with for demand
- More than 15 recommendations on your product, pricing, marketing and sales
06 / LOOYS01 02 03
Why choose us?
We know the method
We have used this method since 2020, learned from experience and addressed its blind spots. Today, our clients receive solutions from our research rather than more unanswered questions.
We take care of the details
You do not have to worry about writing a discussion guide or finding respondents. We work with professional moderators, and access to extensive databases helps us recruit research participants.
End-to-end delivery
We carry out all research activities and manage the team independently. You have a dedicated project manager who coordinates the project and keeps you updated on progress.
07 / SCOPE AND PRICINGFrom a demand question
From a demand question
to an action plan.
We agree on the research scope and coverage around your product, market and business goals.
Explore the research stagesExtended market analysis
In-depth interviews / 20 respondents
~ 21 days
from $1,190$1,550
What is included:
- Macro and micro trends in your segment or region
- Expert forecasts for your product
- Assessment of market potential
- Identification of current market leaders
- A presentation report of 50+ pages
- A strategy session with the client
- A report on market capacity and actual demand volume
- Market statistics
NEXT STEPSCommon next steps
Common next steps
after demand analysis:
Brand platform development
Define your company’s essence: mission, positioning and values. The things that set you apart from other businesses.
Discuss your needsCompetitive intelligence
Understand your competitors’ strategies to strengthen your market presence: advertising budgets, strategies, activities, promotions, special offers, price monitoring and more.
Marketing strategy development
Build your marketing approach: company positioning, brand communication channels, a development strategy for each channel, budget calculations and a roadmap.
Discuss your needsFAQ
Questions about demand analysis
What does demand analysis reveal?
Demand volume and dynamics, influencing factors, promising segments and the competitive landscape. The result is recommendations for product, pricing, marketing and sales.
Which sources do you use?
Industry publications, interviews with market leaders, information portal analysis, public expert insights and competitor platforms.
How long does the research take?
The base package takes approximately 21 days. We agree on timing and coverage during research planning.
What deliverables are included?
A presentation of 50+ slides, more than 15 recommendations and a 1.5–2 hour strategy session with your team. The package also includes a report on market capacity and actual demand volume.
Can you study demand before a launch?
Yes. Research helps assess market-entry risks, product prospects and audience needs before making a major investment.
How much does demand analysis cost?
The base package starts from $1,190. The final scope and budget depend on the market, coverage and research activities.
LET’S DISCUSS YOUR CHALLENGE
Ready to explore demand?
Leave your contact details and we will get in touch to discuss your project and goals