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116 N Artsakh Ave Ste 105, Glendale, CA 91206-4773

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Where to start

What decision do you need to make?

Examples include choosing a market, understanding purchase barriers, developing a product, testing a concept or sourcing participants.

Whom do you need to understand?

Describe customers, users, employees, experts or executives. Include geography and known eligibility criteria.

How will you use the findings?

Explain which team will use them and when they are needed. This helps define analytical depth and useful formats.

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