INDUSTRY RESEARCH

Automotive

From model choice to the dealer transaction and ownership experience.

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01

Questions we explore

Buyers and brand switching

Explore alternatives, trust and barriers to choosing an unfamiliar brand. Interviews and groups add context beyond equipment lists.

The dealer journey

Study contact, visits, test drives, financing, trade-in, handover and service to distinguish product barriers from sales-process problems.

Ownership and fleets

Explore service, downtime and purchasing criteria while distinguishing users, technical specialists and decision-makers.

02

How the study is designed

Context and audience access

Clarify the decision, segments and eligibility. Methods depend on whether the goal is explanation, comparison or measurement.

Outputs for the team

Agree insight maps, segments, journeys, comparison tables and recommendations, accounting for sample and source limitations.

LOOYS PROJECTS

Related case studies

Oshan Focus Group Case: Building Brand TrustKaiyi Case: Automotive Research, Dealers & Brand Trust

Relevant methods

Consumer Research: Interviews & Focus GroupsB2C, B2B & B2G Respondent RecruitmentQuantitative surveys: online and telephone research

Explore further

How we conduct researchWhat research costsFrom research to clear decisions
LOOYS / RESEARCH

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