INDUSTRY RESEARCH

B2B and IT

Complex buying, multiple stakeholders and hard-to-reach participants.

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01

Questions we explore

Buying committees

Distinguish initiators, users, technical evaluators, procurement and budget owners. One participant may not explain the entire decision.

Sales, implementation and renewal

Explore supplier selection, risk evaluation, implementation, support and churn. Compare current and former customers where appropriate.

Difficult recruitment

Role, industry, company size and relevant experience need verifiable criteria. Assess feasibility and appropriate profile checks before fieldwork.

02

How the study is designed

Context and audience access

Clarify the decision, segments and eligibility. Methods depend on whether the goal is explanation, comparison or measurement.

Outputs for the team

Agree insight maps, segments, journeys, comparison tables and recommendations, accounting for sample and source limitations.

LOOYS PROJECTS

Related case studies

B2B CustDev Case: 30 Executive Interviews for KPBS32 hard-to-reach decision-makers for NDA CustDevTickets.ie Case: B2B Churn, Payout Trust & TicketingNorthvolt Case: B2B Trust, EVP & Circular Supply Chains

Relevant methods

Consumer Research: Interviews & Focus GroupsB2C, B2B & B2G Respondent RecruitmentQuantitative surveys: online and telephone research

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How we conduct researchWhat research costsFrom research to clear decisions
LOOYS / RESEARCH

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