/* Target audience research: editorial content and an interactive profile map. */
.audience-page section[id],.audience-page article[id]{scroll-margin-top:100px}
.audience-page .audience-hero{padding:150px 0 0;background:radial-gradient(ellipse at 90% 10%,#f0e7f9 0,transparent 48%),#fcfaff;border-bottom:1px solid #e7ddec;overflow:hidden}
.audience-hero-grid{display:grid;grid-template-columns:1.05fr .95fr;gap:65px;align-items:center;padding-bottom:58px}
.audience-hero-copy{container-type:inline-size;min-width:0}
.audience-hero-copy h1{font-size:clamp(23px,9.7cqi,56px);font-weight:600;letter-spacing:-.045em;line-height:1.09;margin:0 0 30px}
.audience-hero-copy h1 span,.audience-hero-copy h1 em{display:block;white-space:nowrap}
.audience-hero-copy h1 em{font-style:normal;color:#8e24cb}
.audience-hero-copy>ul{list-style:none;margin:0;padding:0;max-width:540px}
.audience-hero-copy>ul li{position:relative;padding-left:18px;font-size:14px;line-height:1.75;color:#8d789c;margin:13px 0}
.audience-hero-copy>ul li:before{content:"";position:absolute;left:0;top:10px;width:4px;height:4px;border-radius:50%;background:#a349d3}
.audience-hero-copy .consumer-actions{margin-top:30px;gap:12px}
.audience-hero-bottom{display:flex;gap:35px;align-items:center;padding-top:23px;padding-bottom:23px;border-top:1px solid #e3d6ec;color:#a58db4;font-size:10px;letter-spacing:.02em}
.audience-hero-bottom span+span:before{content:"";display:inline-block;width:4px;height:4px;background:#c69bdb;border-radius:50%;vertical-align:middle;margin-right:35px}
.audience-lab{position:relative;min-width:0;padding:26px;border:1px solid #e2d3ee;border-radius:24px;background:linear-gradient(145deg,#fff 55%,#faf5fe);box-shadow:8px 10px 0 -2px #ebdcf7,8px 10px 0 -1px #dfc9ed,0 30px 65px -28px #75419d42;transform:rotate(-1deg)}
.audience-lab-top{display:flex;align-items:center;justify-content:space-between;gap:12px;margin-bottom:25px}
.audience-lab-top>div{display:flex;align-items:center;gap:9px}
.audience-lab-top img{object-fit:contain;flex:none}
.audience-lab-top>div>span{font-size:8px;letter-spacing:.1em;font-weight:500;color:#70428c}
.audience-lab-top>span{font-size:7px;white-space:nowrap;color:#af90c0;padding:6px 8px;border:1px solid #eadef0;border-radius:20px}
.audience-lab-heading{display:flex;align-items:center;justify-content:space-between;gap:14px}
.audience-lab-heading>p{font-size:25px;line-height:1.15;font-weight:500;letter-spacing:-.04em;color:#41254f;margin:0}
.audience-modes{display:flex;gap:3px;padding:4px;border:1px solid #e8daef;border-radius:24px;background:#f5eef9}
.audience-modes button{border:0;border-radius:20px;background:transparent;padding:8px 13px;color:#ac8dbf;font:inherit;font-size:10px;cursor:pointer;transition:background .2s,color .2s,box-shadow .2s}
.audience-modes button[aria-pressed=true]{color:#8229b6;background:#fff;box-shadow:0 2px 6px #643d7617}
.audience-modes button:focus-visible{outline:2px solid #a354ce;outline-offset:4px}
.audience-map{height:236px;position:relative;margin:11px 0 18px}
.audience-map-ring{position:absolute;width:82%;height:82%;left:9%;top:9%;border:1px solid #ddc9ed;border-radius:50%;transform:rotate(-23deg) scaleY(.68);background:radial-gradient(ellipse,#ede0f940,transparent 70%)}
.audience-map-ring:before,.audience-map-ring:after{content:"";position:absolute;border:1px solid #e7d8f1;border-radius:50%;inset:18px}
.audience-map-ring:after{inset:-17px;border-style:dashed;border-color:#e9dcf299}
.audience-map-core{position:absolute;top:50%;left:50%;transform:translate(-50%,-50%);width:118px;height:118px;border:1px solid #b47bdd;border-radius:50%;background:radial-gradient(circle at 30% 20%,#dab6fb 0,#a85bd8 32%,#6b27a0 75%,#8b4bb8 100%);box-shadow:inset 4px 4px 12px #ffffff89,inset -7px -8px 14px #4f137c4d,0 14px 20px -9px #6c2d9d66,0 0 0 8px #bd82df0d;display:flex;flex-direction:column;align-items:center;justify-content:center;gap:9px;color:#fff;transition:box-shadow .3s}
.audience-map-core:before{content:"";position:absolute;inset:5px;border:1px solid #ffffff2a;border-radius:50%;pointer-events:none}
.audience-map-core svg{width:30px;height:30px;display:block;stroke:#f7eaff}
.audience-map-core strong{font-size:17px;letter-spacing:.03em;font-weight:500;color:#fff}
.audience-business{display:none}.audience-lab[data-mode=b2b] .audience-business{display:block}.audience-lab[data-mode=b2b] .audience-person{display:none}
.audience-map-node{display:flex;align-items:center;gap:7px;position:absolute;z-index:1;padding:11px 14px;border:1px solid #e5d6ef;border-radius:10px;background:#ffffffeb;box-shadow:0 7px 20px -8px #70458b2b;font-size:10px;color:#8b659e;white-space:nowrap;backdrop-filter:blur(10px)}
.audience-map-node i{width:5px;height:5px;flex:none;background:#b267d8;border-radius:50%;box-shadow:0 0 0 3px #b267d80a}
.node-one{left:3%;top:29px;transform:rotate(-4deg)}.node-two{right:0;top:99px;transform:rotate(3deg)}.node-three{left:16%;bottom:10px;transform:rotate(-2deg)}
.audience-map-dot{position:absolute;width:7px;height:7px;border-radius:50%;background:#d3a3ef;border:1px solid #e5caf7;box-shadow:0 0 0 5px #e8d0f42a}
.dot-one{right:24%;top:23px}.dot-two{left:3%;bottom:58px}
.audience-lab-insights{border-top:1px solid #eadff0}
.audience-lab-insights>div{display:grid;grid-template-columns:22px 1fr 17px;gap:10px;align-items:center;padding:12px 0;border-bottom:1px solid #eadff0}
.audience-lab-insights>div>span{font-size:8px;color:#baa0c7}
.audience-lab-insights strong{font-size:11px;font-weight:500;color:#6b4580;line-height:1.4}
.audience-lab-insights p{font-size:10px;color:#ad92ba;margin:4px 0 0;line-height:1.5}
.audience-lab-insights>div>svg{width:13px;height:13px;color:#c8a6dc}
.audience-lab-footer{display:flex;align-items:center;justify-content:space-between;gap:12px;padding-top:17px;color:#b494c6}
.audience-lab-footer>span{font-size:6px;letter-spacing:.09em;line-height:1.5}.audience-lab-footer svg{width:17px;height:17px}
.audience-challenge,.audience-editorial,.audience-profiles-intro{display:grid;grid-template-columns:1fr 1fr;gap:85px;align-items:start}
.audience-challenge h2,.audience-profiles-intro h2{margin-bottom:0}
.audience-challenge>div:last-child{padding-top:29px}
.audience-challenge p,.audience-profiles-intro p{font-size:15px;line-height:1.85;color:#94809f;margin:0 0 16px}
.audience-answers-intro{border-top:1px solid #e4d8ec;padding-top:32px;margin-top:40px}
.audience-answers-intro>p{font-size:20px;line-height:1.5;font-weight:500;letter-spacing:-.025em;max-width:620px;margin:0 0 25px}
.audience-answers-intro>h3{font-size:11px;font-weight:400;color:#ab8dbd;margin:0 0 24px}
.audience-question-grid{display:grid;grid-template-columns:1fr 1fr;column-gap:50px;border-top:1px solid #e4d8ec}
.audience-question-grid article{display:flex;gap:22px;align-items:start;padding:23px 0;border-bottom:1px solid #e4d8ec}
.audience-question-grid article>span{font-size:10px;color:#b38cc7;padding-top:4px}
.audience-question-grid h3{font-size:17px;line-height:1.5;font-weight:500;letter-spacing:-.02em;margin:0}
.audience-page .audience-method{background:#20132c;color:#f7effc}
.audience-editorial{grid-template-columns:.8fr 1.2fr}
.audience-method-symbol{display:grid;place-items:center;width:128px;height:128px;background:radial-gradient(circle at 35% 25%,#724492,#362045 80%);border-radius:50%;border:1px solid #9460b349;margin-top:38px;box-shadow:inset 0 2px 10px #c18ee019,0 20px 35px -20px #08011166}
.audience-method-symbol svg{width:61px;height:61px;color:#c393df;stroke-width:.8}
.audience-method-prose p{font-size:15px;line-height:1.9;color:#bda5cd;margin:0 0 25px}
.audience-method-prose p:first-child{font-size:22px;line-height:1.5;color:#e5d3f0;letter-spacing:-.025em;margin-bottom:30px}
.audience-method-prose p:last-child{margin-bottom:0}
.audience-mistakes{background:#faf7fc}
.audience-mistakes h2{max-width:750px}
.audience-details{border-top:1px solid #e2d6eb}
.audience-details details{border-bottom:1px solid #e2d6eb}
.audience-details summary{list-style:none;display:grid;grid-template-columns:45px 1fr 24px;gap:23px;padding:25px 0;align-items:center;cursor:pointer}
.audience-details summary::-webkit-details-marker,.audience-faq summary::-webkit-details-marker{display:none}
.audience-details summary>span:first-child{font-size:11px;color:#b387c8}
.audience-details h3{font-size:24px;font-weight:500;letter-spacing:-.03em;line-height:1.35;margin:0}
.audience-plus{font-size:23px;font-weight:400;color:#a267bf;transition:transform .2s}
.audience-details details[open] .audience-plus{transform:rotate(45deg)}
.audience-details details>div{padding:0 55px 25px 68px;max-width:1020px}
.audience-details p{font-size:14px;line-height:1.85;color:#9681a1;margin:0}
.audience-section-top{display:flex;justify-content:space-between;gap:40px;align-items:center;margin-bottom:40px}
.audience-section-top h2{margin-bottom:0}
.audience-process-grid{border-top:1px solid #dfd1e8}
.audience-process-grid article{display:grid;grid-template-columns:120px 1fr;gap:40px;border-bottom:1px solid #e6dceb;padding:27px 0}
.audience-process-grid article>span{font-size:13px;color:#b187c7;padding-top:3px}
.audience-process-grid article>div{display:grid;grid-template-columns:.8fr 1.2fr;gap:50px;align-items:start}
.audience-process-grid h3{font-size:21px;font-weight:500;letter-spacing:-.025em;line-height:1.4;margin:0}
.audience-process-grid p{font-size:13px;line-height:1.85;color:#96829f;margin:0}
.audience-profiles{background:#f9f5fc}.audience-profiles-intro{margin-bottom:35px}
.audience-profile-grid{display:grid;grid-template-columns:1fr 1fr;gap:25px}
.audience-profile-grid article{position:relative;padding:32px;background:#fff;border:1px solid #e4d6ed;border-radius:18px}
.audience-profile-grid article>svg{position:absolute;right:30px;top:31px;width:29px;height:29px;color:#b079ce}
.audience-profile-grid h3{font-size:25px;font-weight:500;letter-spacing:-.025em;margin:0 0 25px}
.audience-profile-grid ul{list-style:none;margin:0;padding:0;display:grid;grid-template-columns:1fr 1fr;gap:18px 25px}
.audience-profile-grid li{position:relative;padding-left:12px;font-size:13px;line-height:1.6;color:#977da6}
.audience-profile-grid li:before{content:"";position:absolute;left:0;top:7px;width:3px;height:3px;background:#b275d1;border-radius:50%}
.audience-pricing{background:#fcfaff}
.audience-pricing-top{display:grid;grid-template-columns:1fr 1fr;gap:80px;margin-bottom:40px;align-items:start}
.audience-pricing-top h2{margin:0}.audience-pricing-top>p{font-size:14px;line-height:1.9;color:#a089ad;max-width:465px;margin:30px 0 0}
.audience-package h3{min-height:80px}.audience-package .consumer-eyebrow{margin-bottom:22px}
.audience-package-price{display:flex;flex-direction:column;gap:11px;margin:25px 0;padding-top:23px;border-top:1px solid #c7a8d83d}
.audience-package-price>span{font-size:11px;color:#ab8cb9}.audience-package-price strong{font-size:34px;font-weight:500;letter-spacing:-.04em;line-height:1.2}.audience-package li{font-size:13px}
.audience-faq details{border-top:1px solid #e4d9ec}.audience-faq details:last-child{border-bottom:1px solid #e4d9ec}
.audience-faq summary{list-style:none;display:flex;justify-content:space-between;align-items:center;gap:25px;padding:24px 0;font-size:19px;line-height:1.4;letter-spacing:-.02em;cursor:pointer}
.audience-faq summary>span{font-size:24px;font-weight:400;color:#aa76c4;transition:transform .2s}.audience-faq details[open] summary>span{transform:rotate(45deg)}
.audience-faq details>p{font-size:14px;line-height:1.85;color:#9783a1;max-width:850px;padding:0 35px 24px 0;margin:0}
@media(max-width:1100px){.audience-hero-grid{gap:35px}.audience-lab{padding:21px}.audience-lab-top>div>span{font-size:7px}.audience-lab-top>span{font-size:6px}.audience-lab-heading>p{font-size:22px}.audience-modes button{padding:8px 10px}.audience-map{height:218px}.audience-map-core{width:108px;height:108px}.audience-map-node{font-size:9px;padding:10px 11px}.audience-challenge,.audience-editorial,.audience-profiles-intro,.audience-pricing-top{gap:45px}.audience-process-grid article{grid-template-columns:65px 1fr;gap:25px}.audience-process-grid article>div{gap:30px}.audience-profile-grid ul{grid-template-columns:1fr;gap:14px}.audience-package h3{font-size:27px;min-height:95px}}
@media(max-width:760px){
 .audience-page .audience-hero{padding-top:30px}.audience-hero-grid{grid-template-columns:1fr;gap:40px;padding-bottom:33px}.audience-hero-copy h1{font-size:clamp(21px,9.7cqi,44px);margin-bottom:25px}.audience-hero-copy>ul li{font-size:13px;line-height:1.7;margin:12px 0}.audience-hero-copy .consumer-actions{display:grid;grid-template-columns:1fr;margin-top:27px}.audience-hero-copy .button{width:100%;text-align:center}.audience-hero-bottom{justify-content:space-between;gap:10px;font-size:8px;padding-top:20px;padding-bottom:20px}.audience-hero-bottom span+span:before{display:none}
 .audience-lab{transform:none;padding:20px;border-radius:20px}.audience-lab-top{margin-bottom:23px}.audience-lab-top>div>span{font-size:7px}.audience-lab-top>span{font-size:6px}.audience-lab-heading>p{font-size:23px}.audience-modes button{min-height:37px;padding:9px 12px}.audience-map{height:205px;margin-bottom:15px}.audience-map-core{width:103px;height:103px}.audience-map-core svg{width:26px;height:26px}.audience-map-core strong{font-size:15px}.audience-map-node{font-size:9px;padding:9px 11px;gap:5px}.node-one{left:0;top:25px}.node-two{right:0;top:103px}.node-three{left:12%;bottom:3px}.audience-lab-insights strong{font-size:11px}.audience-lab-insights p{font-size:10px}.audience-lab-footer>span{font-size:5px}
 .audience-challenge,.audience-editorial,.audience-profiles-intro,.audience-pricing-top{grid-template-columns:1fr;gap:24px}.audience-challenge>div:last-child{padding-top:0}.audience-challenge p,.audience-profiles-intro p{font-size:13px}.audience-answers-intro{padding-top:25px;margin-top:25px}.audience-answers-intro>p{font-size:19px}.audience-question-grid{grid-template-columns:1fr}.audience-question-grid article{gap:17px;padding:21px 0}.audience-question-grid h3{font-size:17px}
 .audience-method-symbol{width:95px;height:95px;margin-top:26px}.audience-method-symbol svg{height:45px;width:45px}.audience-method-prose p{font-size:13px;line-height:1.9;margin-bottom:22px}.audience-method-prose p:first-child{font-size:20px;line-height:1.5;margin-bottom:24px}.audience-details summary{grid-template-columns:23px 1fr 20px;gap:14px;padding:22px 0}.audience-details h3{font-size:21px}.audience-details details>div{padding:0 0 22px 37px}.audience-details p{font-size:13px}
 .audience-section-top{display:flex;flex-direction:column;align-items:start;gap:25px;margin-bottom:30px}.audience-process-grid article{grid-template-columns:25px 1fr;gap:16px;padding:24px 0}.audience-process-grid article>div{grid-template-columns:1fr;gap:13px}.audience-process-grid h3{font-size:22px}.audience-process-grid p{font-size:13px}.audience-profiles-intro{margin-bottom:28px}.audience-profile-grid{grid-template-columns:1fr;gap:17px}.audience-profile-grid article{padding:26px 24px}.audience-profile-grid article>svg{right:25px;top:27px}.audience-profile-grid h3{font-size:25px}.audience-profile-grid ul{gap:15px}.audience-pricing-top{gap:0;margin-bottom:30px}.audience-pricing-top>p{font-size:13px;margin-top:22px}.audience-package h3{min-height:0;font-size:28px}.audience-package-price strong{font-size:33px}.audience-package li{font-size:13px}.audience-faq summary{font-size:17px;padding:22px 0}.audience-faq details>p{font-size:13px;padding-right:0}
}
@media(max-width:359px){.audience-lab{padding:16px}.audience-lab-top>div{gap:6px}.audience-lab-top>div>span{font-size:6px}.audience-lab-top>span{font-size:5px}.audience-lab-top img{width:21px}.audience-lab-heading>p{font-size:21px}.audience-modes button{padding:8px 10px;font-size:9px}.audience-map{height:193px}.audience-map-core{width:94px;height:94px}.audience-map-node{font-size:8px;padding:8px 9px}.audience-hero-bottom{font-size:7px}}
@media(prefers-reduced-motion:reduce){.audience-modes button,.audience-map-core,.audience-plus,.audience-faq summary>span{transition:none}}